LamarcaLAB | Tus socios de marketing

ANTHROPOLOGICAL EYE

OBSERVING IS THE ACT OF UNDERSTANDING, TO A CERTAIN EXTENT, WHAT GOES ON AROUND YOU

A team of anthropologists-partners with great research experience leads the research that we generate from anthropology. We have defined this methodology as the approach to society and even the insertion on itself to discover what makes “normal” a behavior of your brand’s target market groups; we identify the behavioral causes, the ways in which the target market interacts within itself and its surroundings. This vision opens dimensions of unsuspected opportunities for your brand.

We are ready to find answers when you are looking for something deeper than just numbers. All of the anthropological techniques are to the service of your brands.

Under a creative, fresh, digestible and strategy-oriented style you will get profound findings that will give meaning to your messages, products and marketing efforts.