Political marketing without data is a high-risk matter. For a project to be carried out successfully in this area, it is necessary to know the citizens’ opinions, and here, as in every other matter where marketing is involved, remember “perceptions are true.”
The decision of vote, and even the evaluation of a government, has variables that sometimes surprise all and sundry and it is better to identify them than to omit them in the strategy.
We have implemented an important amount of surveys, exit polls, ethnographies, focus groups and analysis that have allowed us to strengthen candidates’ and governments’ strategies, that have trusted in us.
We have the experience to strengthen government decisions with our own point of view built from our professional team’s different perspectives of Marketing, Statistics, Sociology, Psychology, and Communications.
Our proven models empower your decision-making.