Market research producing results
Unleash your brand´s potential®
“I could either watch
it happen or be a part of it”
Strategy is not the tool, this is: a focus group, surveys, knowledge of socio-economic levels, on its own, this will not resolve your strategy; your strategy is born from what you accomplish with such information. We are an organization triggering “actionable knowledge”.
Market research must go further than collection of data and charts; the experienced talent interpreting what it has in sight: that is the great value making us different since we first began and the most liked value by our clients to be set on the table in each project.
Here, we share different success stories of some of our clients’ projects, achievements met together, because whenever different teams work together and deliver their experience and views, the result has a greater value. Here we share some of our experiences with them:
A SUGAR PRODUCT NO LONGER SOLD
The project was based on the analysis of a product made out of sugar, consumption for this category of product had been reduced, not only within the area of analysis but also globally. “I want to make a positive mark in my world”, was one of the insights which allowed us and our client, to renew a declining category.
MEXICAN CRAFT WORKERS: WE BUILD A BRAND THAT MAKES A DIFFERENCE
When was the last time you bought any craft product? Did you haggle the price?
Haggling or negotiating the price is a habit which could damage Mexican craft workers. The challenge for this project was to take their points of sale off the streets, changing their poor product exhibit on the floor and giving new significance to their efforts, their hours of work and their creativity.
PATIENTS WITH CHRONIC DISEASES: BRANDING INNOVATIONS
Whenever chronic diseases appear in the life of people, these not only affect the patient, but such diseases also cause an impact in the life of those who surround them. We had the honor of participating in the project with people’s needs as main purpose, not only high-quality products, but processes allowing them to reduce any negative experiences linked to their current health situation.
HOW MUCH IS THE RIGHT TO A THEATERS’ NAME WORTH?
The hours invested in your job, the results obtained with your personal energy not only grant goals you have fixed for your workday, but every hour also counts to provide economic value to your brand and many businessmen still think that their profits is subject to their purchase transactions.
SELLING NEW CARS: A CHALLENGE FOR EVERY BRAND
Our philosophy since we became incorporated has to do with the knowledge created through market intelligence for particular commercial results; therefore, we can say that we have been working on projects linked to strengthen sale results for companies for over 25 years either agroindustry or car sales, always linking market insights with commercial protocol.