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The Economic Power of Holy Week in Mexico
How Do Mexicans Celebrate Holy Week? How do Mexicans experience Holy Week? How massive is the movement of people during these days? And is Holy Week still relevant for people in Jalisco? Let’s put it into...
HAPPINESS IN A PLAYLIST
On a scale from 1 to 10, how happy are you? Do you currently have a favorite playlist? Does the music you listen to make you feel happier? When Albert Einstein was once asked how he discovered the theory of relativity,...
When Narratives Become Identity
When someone asks you: Where are you from? What did you study? What sport do you practice?If you’re used to answering these questions with phrases like “I’m from Guadalajara,” “I’m an engineer,” or “I’m a runner,” it...
LIGA MX CON FORMATO EUROPEO: ¿Quién sería el más ganador en formato europeo?
Si eres aficionado de algún equipo del futbol mexicano, o de la liga MX en general, seguramente has escuchado a alguien decir que “la liguilla es otro torneo”, refiriéndose a que el desempeño y las posiciones de los...
INNOVACIÓN DE PATROCINIOS
LOS TIEMPOS CAMBIAN Los consumidores se han transformado y las marcas tienen que encontrar nuevas formas de adaptarse a este nuevo paradigma. La forma en la que se relaciona el consumidor y la marca a través de los...
Rentabilidad del marketing “Gender”
El mindset cambia en términos de géneros Es interesante como la sociedad ha cambiado su mindset en términos del género, actualmente lo que conocíamos como comportamientos y características sociales y culturales que...