Did you just hit the big 3-0? Have your habits started to shift? Maybe you're reading food labels more carefully, or booking your first nutritionist appointment. You're not alone. In Mexico, turning 30 is more than a...
Understanding the emotional and economic impact of pets in Mexican households Do you have pets at home?Would you describe yourself as an angel, a guardian, or a parent to your pets?Did you grow up surrounded by...
Have you ever stopped to really look at the advertising around you? How many campaigns have actually struck you as smart, relevant, or interesting? How often have you felt personally reflected in an ad? There’s a...
When people ask you: “Where are you from?” “What did you study?” “What sport do you practice?” — if you habitually answer these questions with, “I’m from Guadalajara,” “I’m an engineer,” or “I’m a runner,” then think...
Do you know a mom who recently shared some content she found online? Can you recall a mother in your social circle who made an online purchase this year? Do you have contacts in your social media networks who are...
How Do Mexicans Celebrate Holy Week? How do Mexicans experience Holy Week? How massive is the movement of people during these days? And is Holy Week still relevant for people in Jalisco? Let’s put it into...