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Discover a space designed to share our passion for insight and knowledge. Here, you’ll find fresh ideas, learnings, and trends that inspire us as a team to continue turning challenges into opportunities.
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WHO ARE YOU?
When people ask you: “Where are you from?” “What did you study?” “What sport do you practice?” — if you habitually answer these questions with, “I’m from Guadalajara,” “I’m an engineer,” or “I’m a runner,” then think...
Digital Moms: A new approach to Connecting with them
Do you know a mom who recently shared some content she found online? Can you recall a mother in your social circle who made an online purchase this year? Do you have contacts in your social media networks who are...
The Economic Power of Holy Week in Mexico
How Do Mexicans Celebrate Holy Week? How do Mexicans experience Holy Week? How massive is the movement of people during these days? And is Holy Week still relevant for people in Jalisco? Let’s put it into...
HAPPINESS IN A PLAYLIST
On a scale from 1 to 10, how happy are you? Do you currently have a favorite playlist? Does the music you listen to make you feel happier? When Albert Einstein was once asked how he discovered the theory of relativity,...
When Narratives Become Identity
When someone asks you: Where are you from? What did you study? What sport do you practice?If you’re used to answering these questions with phrases like “I’m from Guadalajara,” “I’m an engineer,” or “I’m a runner,” it...
LIGA MX CON FORMATO EUROPEO: ¿Quién sería el más ganador en formato europeo?
Si eres aficionado de algún equipo del futbol mexicano, o de la liga MX en general, seguramente has escuchado a alguien decir que “la liguilla es otro torneo”, refiriéndose a que el desempeño y las posiciones de los...