What happens when a journey doesn’t just change your life—but defines your purpose?
In the first episode of LAMARCALAB’s second season, we sit down with Paco Ruano, the chef and founder of Alcalde, the Guadalajara-based restaurant ranked #51 on The World’s 50 Best Restaurants list.
In this inspiring and strategic conversation, Paco shares how one life-changing trip helped him rediscover his identity and laid the foundation for one of Latin America’s most celebrated culinary brands.
This episode goes beyond food. We explore:
✔️ How to turn personal passion into brand strategy
✔️ The power of building a brand with purpose and cultural depth
✔️ A refreshingly honest definition of success
A must-listen for creatives, entrepreneurs, and leaders building something meaningful from Mexico to the world.
🟢 Listen now on Spotify, YouTube, Amazon Music y Apple Podcasts
