Publication

HAPPINESS IN A PLAYLIST

HAPPINESS IN A PLAYLIST

On a scale from 1 to 10, how happy are you? Do you currently have a favorite playlist? Does the music you listen to make you feel happier? When Albert Einstein was once asked how he discovered the theory of relativity,...

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When Narratives Become Identity

When Narratives Become Identity

When someone asks you: Where are you from? What did you study? What sport do you practice?If you’re used to answering these questions with phrases like “I’m from Guadalajara,” “I’m an engineer,” or “I’m a runner,” it...

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INNOVACIÓN DE PATROCINIOS

INNOVACIÓN DE PATROCINIOS

LOS TIEMPOS CAMBIAN Los consumidores se han transformado y las marcas tienen que encontrar nuevas formas de adaptarse a este nuevo paradigma. La forma en la que se relaciona el consumidor y la marca a través de los...

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