Sports not only inspire millions of fans — they also drive investments, create jobs, and transform cities. Mexico is preparing for a historic moment with the 2026 FIFA World Cup, while at the same time witnessing how baseball is gaining ground in fan preference and brand sponsorship.
🌍 World Cup 2026: Numbers That Transform Cities
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Mexico is expected to welcome 5 million international visitors during the tournament.
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Public investment in infrastructure exceeds 220 billion pesos, equivalent to three new airports like AIFA or almost half the cost of the Tren Maya project.
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The Estadio Azteca, host of the opening match, is being renovated with a budget of 1.5 billion pesos, an amount larger than the annual budget of IMCINE (the Mexican Film Institute).
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Nuevo León is developing more than 3,000 km of highways, while Mexico City is allocating over 13 billion pesos to upgrade the Metro and improve mobility.
The message is clear: the emotion of football is accelerating public and private investments on an unprecedented scale.
⚾ The Rise of Baseball in Mexico
While football remains the most popular sport (56% preference), baseball has grown to 32% and is now among the top 5 most followed sports (Nielsen, 2024).
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The Mexican Baseball League (LMB) reached 4.7 million attendees in 2023 and is projected to hit 5 million by 2025.
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Teams like Diablos Rojos del México and Toros de Tijuana now attract more fans per game than several Liga MX football clubs.
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Recent sponsorships from brands like BanCoppel and Holcim confirm that Mexican baseball is becoming an increasingly attractive platform for companies looking to connect with families and communities.
📊 What These Numbers Mean for Brands
Sports entertainment is proving to be one of the most powerful tools to:
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Reach massive and diverse audiences.
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Create emotional experiences that strengthen brand loyalty.
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Position products and services in a context of celebration and community.
Both football and baseball offer unique opportunities for marketing strategies and sponsorships. The key lies in designing activations that are relevant, measurable, and impactful for fans’ everyday lives.
🚀 Opportunity for Your Brand
At LAMARCALAB, we turn data and trends into sports marketing strategies that maximize sponsorship ROI.
👉 Contact us to explore how your brand can harness sports passion and turn it into sustainable growth.
