In the latest episode of LAMARCALAB Podcast, we spoke with José Ignacio “Paja” de Nicolás, founder of MAJA Sportswear, the first Mexican outdoor fashion brand inspired by the landscapes of Baja California Sur.
During the conversation, Paja shared his vision of Mexican entrepreneurship, the importance of daring to go against the grain, the role of resilience in long-term success, and how building an authentic brand can achieve global projection. He also highlighted how strategic alliances – from collaborations with Checo Pérez to even Usain Boltwearing MAJA pieces – have boosted the brand’s recognition.
This is an inspiring episode for entrepreneurs, leaders, and marketing professionals seeking actionable ideas to innovate and build strong brands.
🎧 Listen to the full episode on your favorite platform:
