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HOW MUCH DOES IT COST TO FEED YOUR FUR BABIES?
Understanding the emotional and economic impact of pets in Mexican households Do you have pets at home?Would you describe yourself as an angel, a guardian, or a parent to your pets?Did you grow up surrounded by...
Talking 18 Times More Than Listening: The Reality of Marketing in Mexico?
Have you ever stopped to really look at the advertising around you? How many campaigns have actually struck you as smart, relevant, or interesting? How often have you felt personally reflected in an ad? There’s a...
WHO ARE YOU?
When people ask you: “Where are you from?” “What did you study?” “What sport do you practice?” — if you habitually answer these questions with, “I’m from Guadalajara,” “I’m an engineer,” or “I’m a runner,” then think...
Digital Moms: A new approach to Connecting with them
Do you know a mom who recently shared some content she found online? Can you recall a mother in your social circle who made an online purchase this year? Do you have contacts in your social media networks who are...
The Economic Power of Holy Week in Mexico
How Do Mexicans Celebrate Holy Week? How do Mexicans experience Holy Week? How massive is the movement of people during these days? And is Holy Week still relevant for people in Jalisco? Let’s put it into...
HAPPINESS IN A PLAYLIST
On a scale from 1 to 10, how happy are you? Do you currently have a favorite playlist? Does the music you listen to make you feel happier? When Albert Einstein was once asked how he discovered the theory of relativity,...