Jun 22, 2025 | Publication
Did you just hit the big 3-0? Have your habits started to shift? Maybe you’re reading food labels more carefully, or booking your first nutritionist appointment. You’re not alone. In Mexico, turning 30 is more than a birthday—it’s a rite of passage...
Jun 8, 2025 | Publication
Understanding the emotional and economic impact of pets in Mexican households Do you have pets at home?Would you describe yourself as an angel, a guardian, or a parent to your pets?Did you grow up surrounded by animals? As a child, I shared my home with rabbits,...
May 26, 2025 | Publication
Have you ever stopped to really look at the advertising around you? How many campaigns have actually struck you as smart, relevant, or interesting? How often have you felt personally reflected in an ad? There’s a golden rule in sales: we have two ears and one mouth...
May 11, 2025 | Publication
When people ask you: “Where are you from?” “What did you study?” “What sport do you practice?” — if you habitually answer these questions with, “I’m from Guadalajara,” “I’m an engineer,” or “I’m a runner,” then think twice about how you define yourself, because those...
May 11, 2025 | Publication
Do you know a mom who recently shared some content she found online? Can you recall a mother in your social circle who made an online purchase this year? Do you have contacts in your social media networks who are mothers? As I write this column, I’m enjoying a coffee...
Apr 27, 2025 | Free Reports
Download our new free report, presented in Miami in September 2024.In this exclusive publication, we reveal the findings of a survey conducted with emerging and independent music artists across Latin America. Discover why nearly 80% of the artists surveyed are still...
Apr 27, 2025 | Publication
How Do Mexicans Celebrate Holy Week? How do Mexicans experience Holy Week? How massive is the movement of people during these days? And is Holy Week still relevant for people in Jalisco? Let’s put it into perspective:If you packed the most iconic venues in the...
Apr 27, 2025 | Publication
On a scale from 1 to 10, how happy are you? Do you currently have a favorite playlist? Does the music you listen to make you feel happier? When Albert Einstein was once asked how he discovered the theory of relativity, he responded: “It came to me by intuition,...
Apr 27, 2025 | Publication
When someone asks you: Where are you from? What did you study? What sport do you practice?If you’re used to answering these questions with phrases like “I’m from Guadalajara,” “I’m an engineer,” or “I’m a runner,” it might be worth reconsidering how you define...
