Fashion, beauty and personal care are very sensitive subjects; i.e., the buying motives are very private, tastes and preferences are decided in private, and in some cases they’re shared. We turn those buying motives into indicators.

Every action you execute for your brands turns into an indicator and market indicators are always linked to your results.

Emotions are involved when people purchase for themselves or for their home:
Which quality indicators are in the eyes of your consumers? How do they see you? How can you increase your market share? How do you measure

your KPI’s? To what degree are you being recommended? What is the size of your loyal consumer segment? Which strategy is the most profitable for your brand?

We answer these and other questions with our proven models that empower your decision-making.