Of course it’s not the same to do marketing for a final consumer than for a chain of distributors; we know that, the buying motives, the demanded product volumes, the attention and service, among other aspects, are very different.
Every action you implement for your brands turns into an indicator, and market indicators are always linked to your results.
A distributor’s key interest aspect for your brands is different than what interests your final consumer: Which quality indicators are in the eyes of your consumers? How do they see you? How can you increase your market share? How do you measure your KPI’s? To what degree are you being recommended? What is the size of your loyal consumer segment? Which strategy is the most profitable for your brand?
We answer these and other questions with our proven models that empower your decision-making.