Yes, we know the importance of your brand’s distributors, but if you’re only taking care of the channel, you are not decoding your brands’ perceptions on consumers and final users, and that’s where your products’ demand is generated. It’s necessary to close the circle, and cater for both audiences.
Every action you execute for your brands turns into an indicator and market indicators are always linked to your results.
Your distributor’s key aspect interest for your brands is different to what’s of interest to your final consumer: Which quality indicators are in the eyes of your consumers? How do they see you? How can you increase your market share? How do you measure your KPI’s? To what degree are you being recommended? What is the size of your loyal consumer segment? Which strategy is the most profitable for your brand?
We answer these and other questions with our proven models that empower your decision-making.